Part & Parcel
The company’s co-founders, veterans of the fashion industry, saw a tremendous opportunity with 70% of American women wearing size 14 or above, but only 5% of the fashion market serving her. Other plus size players were producing cheap, fast-fashion items that undervalued the customer. This startup planned to design quality-made products that fit beautifully, and became an essential part of her wardrobe, starting with wide-calf leather riding boots.
The brand name needed to convey an obsession with quality, and the co-founder’s desire to serve the plus size woman with the essentials she needed, every day. The founders also wanted a name that was smart and discerning, just like their savvy target customer.. Working together to find the perfect name in a crowded trademark class, Part & Parcel was born. The company recently led a successful KickStarter Campaign that raised over 45K to fund the first production.