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l'aviva home

Hand-crafted luxury


 

Situation

Laura Aviva was a unique designer with a service few others were offering. She would seek out the most seasoned, skilled artisans to create custom collections for the design trade, private clients and luxury brands. However, l’aviva home was getting lost in the mix of artisan workshops and social benefit cooperatives - both very different from her unique offering.

 

Solution

We built the brand around Laura’s intrepid, bold and captivating personality. We captured her wanderlust and passion for connecting with far-off cultures. It all comes to life through rich and detailed creation stories, balanced by premium photography and elevated typography. Soon after the rebrand, Architectural Digest lauded how naturally Laura's personality came to life in her remarkable brand.

 

What we did

Brand strategy

Brand messaging

To be able to see all of our disparate positioning points netted down and given structure and articulated so clearly…it feels like gold.
— Laura Aviva, Founder of l’aviva home
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