Inc Magazine had long been the go-to resource for startups, founders and small business leaders. But over the years, it had expanded well beyond its trusted print offerings with cutting-edge tools, immersive experiences, and robust networks. The brand needed to evolve to capture the pivotal role they played in building the businesses that changed our world.
It was time for Inc to come out from the shadows. We helped the company claim its rightful place in the spotlight alongside the individuals and companies it uncovered and helped catapult to success. A thought-provoking brand voice conveyed its cutting-edge insights while the refreshed brand story captured its role in changing the way we live, work and play.