Spreading joy



CommuniGift (as it was originally named) had a bold vision – to change the world by inspiring the big hearts of little kids. Unlike typical monetary donations, this direct giving platform allowed users to purchase tangible items for a specific child in need. To inspire engagement, the brand needed to connect users to the true need while remaining fun, bright and optimistic.



Everything about the brand was rooted in the joy of giving. The new name captured the feeling of making someone’s day while the visual identity boldly captured the concept of physical gifting. By making it easy for parents to share their values of compassion generosity with their children, we created a path for deep, ongoing relationships with the brand.


What we did

Brand strategy

Brand messaging

Brand identity

Target market analysis

Brand voice

Thomas Doochin.jpg
There are probably other firms as capable as Sparkfire, but I doubt there are as many that as are joyous to work with. We sincerely enjoyed every meeting. Hilary knew what she was doing, and didn’t waste our time. She knew how to guide us in the right direction without giving us her answers. We laughed. We learned. We ended up with a huge advocate of our business. You cannot pay enough for that.
— Thomas Doochin, CEO and Co-founder, Daymaker