CommuniGift (as it was originally named) had a bold vision – to change the world by inspiring the big hearts of little kids. Unlike typical monetary donations, this direct giving platform allowed users to purchase tangible items for a specific child in need. To inspire engagement, the brand needed to connect users to the true need while remaining fun, bright and optimistic.
Everything about the brand was rooted in the joy of giving. The new name captured the feeling of making someone’s day while the visual identity boldly captured the concept of physical gifting. By making it easy for parents to share their values of compassion generosity with their children, we created a path for deep, ongoing relationships with the brand.