Brand concepting

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What it is

After working with a range of founders, Sparkfire designed this program exclusively for individuals looking to build their brand and their abilities as a leader. It provides an affordable alternative to an in-depth branding effort and concrete deliverables to evolve your brand, your leadership and your life.

We'll spend 3-6 months working intensively together. Depending on your needs, we may:

  • Craft your brand positioning and define the true differentiators of your business

  • Define your core messages and brand personality

  • Design (or redesign) the offerings you’ll love to deliver

  • Identify your unique strengths, so we can weave them through your work

  • Define your core values and better align your work and life to them

  • Restructure your schedule so it feels more balanced and flows with ease

  • Explore your ideal business model, based on your vision for your life and work

Who it’s for

  • You are lit up by the idea of running a business that allows you to love your life

  • You hold the belief that we create our own luck and are ready to do that work together

  • You’re a business owner or are considering becoming one

  • You’re looking for a better sense of balance between work and life

  • You’re solid financially and are ready to reach for what’s next

What you get

  • Clarity in how to tell your story and a simple structure to guide your messaging

  • Exploration of a life and work aligned with your purpose and your values

  • A business that supports your dream life, instead of a life that revolves around your business

  • Greater control over how you spend your days, weeks and hour

Hilary gave me the tools I needed to first imagine the company & culture I wanted to create with my team and then plan and execute the routines and practices I needed in place to make that aspiration a possibility. It has been incredible. I understand and respect my leadership style and I see how I can call forth possibilities in my life with “purpose” at the center of my decision-making.
— Tiffany Peña - CEO and Founder, Still Novel
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