Barrel Creek Provisions

The perfect pickle



Probiotics were making their way into the mainstream and these naturally fermented veggies were flying off Whole Foods' shelves in Austin, the company’s hometown. It was time to expand nationally and, to do so, they needed to stand out from the noise as both wholesome and power-packed.


We wanted to make it easy for consumers to see how natural, nutrient-packed and effective these veggies were.  To do so, we created a name that evoked the cold, fresh water of Austin’s Greenbelt springs, and paid homage to the age-old barrel picking process. Designer Sam Ayling used classic botanical illustrations to highlight the natural, earthy ingredients while the packaging’s compositional simplicity insured maximum shelf impact.


What we did

Brand strategy

Logo design

Visual system design

Package design