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Barrel Creek Provisions

The perfect pickle

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Situation

As “gut health” became more mainstream, these naturally fermented veggies were flying off the shelves in Austin’s Whole Foods. Founders Tim Klatt and Adam Blumenshein were passionate about fermentation and driven to improve the flagging health of our country. So, with new venture backing from M Seven 8, they set aggressive goals to grow the business and expand distribution nationally.

Solution

We wanted to make it easy for consumers to see how natural, nutrient-packed and effective these veggies were. We created a name that evoked the cold, fresh water of Austin’s Greenbelt springs and paid homage to the age-old barrel picking process. In partnership with Pencilworx design, we used classic botanical illustrations to highlight the natural, earthy ingredients while the packaging’s compositional simplicity insured maximum shelf impact.

 

What we did

Brand strategy

Logo design

Visual system design

Package design

We were blown away by the work of Hilary and her team at Sparkfire! Hilary provided extremely useful tools to guide our re-branding process. Her intentionality and care allowed us to create a new, relevant and beautiful brand.
— Tim Klatt, Co-founder of Barrel Creek Provisions
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