Barrel Creek Provisions
The perfect pickle
As “gut health” became more mainstream, these naturally fermented veggies were flying off the shelves in Austin’s Whole Foods. Founders Tim Klatt and Adam Blumenshein were passionate about fermentation and driven to improve the flagging health of our country. So, with new venture backing from M Seven 8, they set aggressive goals to grow the business and expand distribution nationally.
We wanted to make it easy for consumers to see how natural, nutrient-packed and effective these veggies were. We created a name that evoked the cold, fresh water of Austin’s Greenbelt springs and paid homage to the age-old barrel picking process. In partnership with Pencilworx design, we used classic botanical illustrations to highlight the natural, earthy ingredients while the packaging’s compositional simplicity insured maximum shelf impact.
What we did