Evolving to stay ahead

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With the advent of cross-device shopping and easily accessible vehicle information, car buyers were overwhelmed with the choices they had to make. Autotrader needed to evolve, not just to keep track with changing consumer expectations, but to remain the ally they’ve been for generations of car buyers and sellers.


The brand was designed to give its customers a shopping experience that not only provided them with confidence and peace of mind as they navigated the complicated auto buying and selling process, but one that would stand out as refreshingly exciting and enjoyable. (Work completed at Lippincott)


What we did

Brand strategy

Brand messaging


Visual identity