Meet Hilary

Hilary Folger is Sparkfire's founder. She spent much of her career at Lippincott, a premier brand strategy and design firm, revitalizing some of the world’s most iconic brands. She knows how today’s customer thinks, and how to reach them with an authentic connection.

Hilary leads brand strategy at Sparkfire and assembles teams with the right experience, scaling up or down to keep fees affordable for early-stage organizations. With illustrators, graphic designers, writers and other creatives, Sparkfire will help you breathe life into your best ideas. 


Hilary holds undergraduate and Master's degrees in Psychology from Stanford University and is a trained co-active coach. She believes a great life is one that is creative, generative and constantly evolving. The secret is to remain playful with possibilities and in regular design of what comes next. Hilary works one-on-one with leaders to help them stretch, succeed and thrive beyond the boundaries that may have held them back in the past. 


Check out our recent and upcoming events...
and be sure to say hello.



Project Entrepreneur

Rent the Runway co-founders started Project Entrepreneur with UBS to provide women access to the tools, training and networks needed to build scalable, economically impactful companies. Hilary will be leading a talk with Carley Rooney, co-founder of XO Group (The Knot, The Nest, and The Bump), focusing on how to create a life you love while building your business. 



Created and curated by Inc. magazine, the Grow Your Company Conference (GrowCo) is a three-day event that brings together hundreds of entrepreneurs who are looking for the advice, proven strategies, and connections needed to start and grow a business. This event will host an amazing line-up of speakers you won't want to miss, including Sheryl Sandberg. Hilary will represent Sparkfire in an in-depth brand building session. 



The Inc5000 is for the fastest growing small businesses in America. It brings together amazing companies and powerhouse speakers, Tony Robbins included. Hilary spoke to the group about how to move their brands to the next level through the power of brand purpose and exceptional experiences. 


CNBC's ICONIC: Chicago

At the world famous Chicago Theater, Hilary joined the founders of SoulCycle, Method, and American Giant to discuss "Brands we F*cking Love" - and what it takes to build one. The big takeaway? Don't just say something, be something. It's all about extending your brand through the customer experience.